marketing my website www.tahns.com (tahn’s Gifts & Decor)?
Hey Gang!
I seriously need help. I don’t really have the money to put into a lot of advertising and have resorted to passing out flyers and putting flyers on cars.
Not one sale has been made. The items are really good bargains and I need money to make money. I need help BAD!!!!
Any marketing strategies? The website has been up for over 6 months.
o get people to go to your website effectively, you have two options, spend time or spend money.
For gaining traffic to your website without cost, you will be looking at some time being spent.
Back links are very important and can arguably be the best way to increase your website exposure. Effective back links are one way links (meaning not a link exchange) from other websites to yours. For example, had you put a link to your website in your question, you would have created a back link as yahoo instantly indexes the Q&A section of their website. Even Google picks it up. You can build back links in placing your url in ads such as craigslist, creating or comenting on blogs on wordpress and myspace as well as other blogging websites. These are all methods that give you white hat back links.
Caution: do not pay for your back links through back linking companies. This is considered black hat SEO and will actually drop your ranking or get you suspended all together from the big boys of search engines.
As far as paid methods, look at pay per click as a great option. PPC is the process of advertising your business on a search engine within the sponsored results. You choose what keyword phrases you are willing to pay for being in, I.e. Website design.For cost effectiveness, consider narrowing your results as much as possible. For example, Sacramento website design instead of website design would be a more focused result and would by proxy cost much less than the broad term.
SIA Professional Services has an articles section in their website which has a ton of website marketing tips that should help you at www.siaservices.net just go to their blog or their articles section.
Be sure you are submitting your website on a regular basis, especially whenever you are doing some good updates on your site. The search engines will see your site being updated on a regular basis and index you accordingly. There are some free submission sites, but I have seen in my experience that those don’t nearly perform as well on a regular basis as professional SEO and marketing companies.
There is plenty more that you can do, but hopefully this give you a good starting point.
Good Luck and hope this helps
Websites generally don’t receive a lot of responses from offline advertising. In general, people visit websites in response to an ad on another site, or because they were invited via E-mail with a link. Convenience is key.
The first thing I would do is sit down and think about what sort of people would be most likely to purchase what you sell. Then think about what other websites those same people are likely to visit.
Then I would contact the webmasters of each site you come up with and ask for their advertising rates. Most of them will come back with either a CPM (Cost per Impression) or CPC (Cost per Click) rate. These are usually fairly inexpensive and a good value. The former (CPM) is usually less expensive and basically just guarantees that they will display your ad a given number of times. The latter (CPC) is usually a little more expensive, and the amount you pay is based on how many times people actually click the ad and visit your website.
Depending on your skills at developing HTML E-mails, you could also ask the webmasters whether they maintain any sort of database of their users, and whether they sell the E-mail addresses. For this you’ll want to look at sites that require some kind of registration, and make sure that the registration allows users to opt-out of being included in third-party distribution lists. (i.e. Would you like to receive E-mails from our partners and sponsors?, etc.).
The rates for this will vary, but those E-mail addresses are likely to provide you the best avenue toward new customers. Prepare an HTML-based, visually appealing advertisement and send it to them.
Be sure when you do this, though, that you reference applicable Spam laws. They’re pretty straight-forward and easy to obey, though.
Beyond that, just keep your business cards handy, talk to people about what your site offers whenever you can reasonably work it into the conversation, and be determined about it. When you’ve done all the above for a few sites and sent off your E-mail, start scouting around for different sites and do it again. Eventually you’ll get people’s attention, especially if your deals are good.
References :
http://www.spamlaws.com/spam-laws.html
o get people to go to your website effectively, you have two options, spend time or spend money.
For gaining traffic to your website without cost, you will be looking at some time being spent.
Back links are very important and can arguably be the best way to increase your website exposure. Effective back links are one way links (meaning not a link exchange) from other websites to yours. For example, had you put a link to your website in your question, you would have created a back link as yahoo instantly indexes the Q&A section of their website. Even Google picks it up. You can build back links in placing your url in ads such as craigslist, creating or comenting on blogs on wordpress and myspace as well as other blogging websites. These are all methods that give you white hat back links.
Caution: do not pay for your back links through back linking companies. This is considered black hat SEO and will actually drop your ranking or get you suspended all together from the big boys of search engines.
As far as paid methods, look at pay per click as a great option. PPC is the process of advertising your business on a search engine within the sponsored results. You choose what keyword phrases you are willing to pay for being in, I.e. Website design.For cost effectiveness, consider narrowing your results as much as possible. For example, Sacramento website design instead of website design would be a more focused result and would by proxy cost much less than the broad term.
SIA Professional Services has an articles section in their website which has a ton of website marketing tips that should help you at http://www.siaservices.net just go to their blog or their articles section.
Be sure you are submitting your website on a regular basis, especially whenever you are doing some good updates on your site. The search engines will see your site being updated on a regular basis and index you accordingly. There are some free submission sites, but I have seen in my experience that those don’t nearly perform as well on a regular basis as professional SEO and marketing companies.
There is plenty more that you can do, but hopefully this give you a good starting point.
Good Luck and hope this helps
References :
http://www.craigslist.com free online classifieds
http://www.wordpress.com free blogs
http://myspace.com free blogging
http://www.siaservices.net Sacramento website design and Marketing