Before the Internet, business owners and qualified advisors composed stories to people their business. They wrote then so their potential clients would pick up the phone or come in. It absolutely was really important part of the marketing and advertising practice.
Having a short article published then was a procedure that needed lots of time, energy, and maybe connections. It could take a long time from the first call to the publication to the day the article appeared. And we had no control so if the article did finally run and the publisher forgot to put our contact information in it, all our efforts were for nothing.
There was no such thing as article marketing research, because the people we planned to reach had previously identified themselves by subscribing to the newsletter where our article was to appear.
Instead we invested our time getting our subject matter right, getting in front of the writer or editor who would do the article, or reviewing the publication’s editorial calendar and its policies about accepting outside contributions.
Currently, because we can publish our very own articles or blog posts on blogs and website pages such as this, we invest our energy with article marketing research.
At this time, even though individuals still browse through business newspapers and trade association journals, most of them get their actionable procedures via their Internet searches.
There is a new keyword based article marketing (really a total Internet marketing) package which will take you from where you are to where you want to be quickly and inexpensively. [Read more →]
