Before attempting to explain, influenced by my experience, the way to develop a simple yet effective articles marketing strategy – i want to attempt to illustrate why it can be vital that you do so.
Articles contained in the newspaper, magazines, and professional journals have been the simplest way of showing our audience our insights have value.
For college professors the expression “publish or perish” meant literally that, if you could not get your work published by a reputable academic publication, it has been unlikely that you would be taken sufficiently seriously by your peers – putting a very real ceiling regarding your career growth.
In 1483 Martin Luther used his writing to start a revolution in faith that spread around the world. Others before and since used the power of the written word in promoting themselves, their opinions, and their uniqueness inside their market place.
Most of us regular people develop our articles marketing strategy that will help us gain customers or clients. We want to rise above the racket of our competitors, provide substance not hype, and we want to backup our assertions with facts – all things we are able to do more effectively through an article writing plan than in another way.
And while there is no editorial board running the Internet, we do not have to seek the approval of our “betters” in order to get our message published – making relevant and well reasoned articles a small business marketing strategy that can be truly effective.
When your articles push people to your web site you have done the hard part. Getting the right traffic to our sites is job #1.
Because people search the Internet for solutions and your articles address them compellingly enough for the people to click through to your web site, you’ve won the battle for their attention. You must now convert that fleeting attention into action. Based on your goods and services as well as the normal buying process its possible you have an opt-in page powered by a storefront software system, simple direct sales offers, or another relevant call to action.
As expected there’s no “single” articles marketing strategy that’s most effective for all of us at all times or there would be just one. Of course there are some that work a lot better than others – and what will work best for you depends upon your interests and your aims.
When I began writing articles for online publication I had an purpose – something I want individuals to do after reading them and something I wanted to become more widely recognized for. You should do the same.
Are you an expert? Well naturally you are, even if you feel funny about identifying yourself being an expert. In your discipline you are an expert. It is up to you to define what you are an expert at, illustrate your particular uniqueness. Practically everyone is an expert at some thing and if you actually don’t consider yourself an expert perhaps you can learn to be one by employing someone that is actually an expert and modeling them.
Did I mention that this is a small business marketing strategy that costs just about nothing, aside from your time researching and writing the articles themselves? You can easily put in place an email autoresponder system and send out these articles in the form of an email newsletter.
This isn’t your conventional newsletter that will require you to visit the printer and distribute a 3 to 4 page synopsis of what’s going on in your company or community. It is an electronic version of that old-fashioned, and in its time, most effective marketing and customer retention tool.
In order to create your 21st century email newsletter, you need a small business marketing strategy that allows you to gather e-mail addresses. Let’s say that you start out with one of your customer’s e-mail addresses. You send them a copy of your electronic newsletter. (Always request permission first)
If for example your newsletter includes some little advice that their contacts would find interesting, encourage them to send it along to them. Research indicates that almost everyone has at least 6-8 friends which they contact regularly.
Due to the popularity of social network sites, many people have dozens of friends that they are in touch with on a regular basis. With an effective articles marketing strategy, you possibly can exploit that network and increase your business.
One recommendation I usually make if you expect to have an effective small business marketing strategy would be to specifically identify your distinct niche projected audience. What group or groups of people could be specifically interested in your services or products? If so, that’s your niche. Are there discussion boards, web sites or e-magazines targeting that area of interest?
There’s a web site for practically every hobby or group interest that you can think of. In the event you run a company that made kites, you’ll find specific groups of folks that are kiting lovers. All that you need to do would be to start writing brief informational articles about kites and then post those articles on a kiting e-magazine. A link would be put into your content that connects to your web site.
This type of articles marketing strategy will not even require you to collect e-mail addresses to advance your small business. It’s all electronic.
Learn more about these strategies and commence watching your customer base grow.
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