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Kate Kaye of ClickZ network interviews Josh Koster of Chong Designs LLC after their session on search engine marketing in the political sphere. Koster talks to Kaye about the different paradigms–primarily that of persuasion–used in the political/advocacy search space in their distinctions from those used to define search campaigns in the commercial realm. Koster’s firm worked on, among others, the Franken ‘08 Senate Campaign.
Duration : 0:4:52
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