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A good marketing strategy has two parts. The first includes an overview of your industry and how your company fits within it. It identifies who your marketing should be targeted at and what challenges you may face when trying to read your target audience. This part also helps you hone in on your specific marketing goals (i.e. increase client base by %). The second part is all about what you will do to reach to overcome the challenges identified in part one and how you will reach your goals (i.e. develop brochure/ website, etc.)
The first part absolutely has to done first. The advantage of a marketing strategy is that it allows you to really put your marketing money—and your energy—to good use. It helps you Develop marketing products that will your desired outcome, so you won’t be wasting money on brochures that no-one will read or on a website that no one will visit.
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A good marketing strategy has two parts. The first includes an overview of your industry and how your company fits within it. It identifies who your marketing should be targeted at and what challenges you may face when trying to read your target audience. This part also helps you hone in on your specific marketing goals (i.e. increase client base by %). The second part is all about what you will do to reach to overcome the challenges identified in part one and how you will reach your goals (i.e. develop brochure/ website, etc.)
The first part absolutely has to done first. The advantage of a marketing strategy is that it allows you to really put your marketing money—and your energy—to good use. It helps you Develop marketing products that will your desired outcome, so you won’t be wasting money on brochures that no-one will read or on a website that no one will visit.
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