Article marketing research is critical, so that you are writing to the right audience for the right reason. Here is the market research tool used by the experts. Click here now for a fully functioning article marketing research tool free trail . Watch their educational online market research videos!
This is a RED Alert – anyone who tells you that an articles marketing strategy needs to be complicated, hard to execute, or difficult to implement is lying to you.
Maybe they are selling some sort of articles marketing strategy “solution” or perhaps they tried driving qualified pre-sorted traffic to their web site using articles and it didn’t work.
And rather than admit that they could not execute a very simple strategy – they told you it was too hard. These people are like the folks selling “the earth is flat” story just because they did not understand how it was possible for the earth to be round.
I remember the first time I heard the expression, “we’re making good time, but we’re heading in the wrong direction” as if speed was an excuse for accuracy. Before the Internet, discovering exactly who was interested in what you were selling was, for those of us with limited budgets, very difficult – really hit or miss. Unless, that is, you were an analytical person who would invest the time to do the market research.
For most entrepreneurs and small business owners this was unlikely to happen because momentum is in their blood. Many of us feel comfortable only when we are in motion. If we’re going the wrong way we always think we can make the adjustments and get back on track more easily than if we are sitting there trying to figure out the right way to go. [Read more →]
Technorati Tags: articles marketing strategy, Small Business Marketing Strategies
Tags: articles marketing strategy·Small Business Marketing Strategies
Before attempting to explain, influenced by my experience, the way to develop a simple yet effective articles marketing strategy – i want to attempt to illustrate why it can be vital that you do so.
Articles contained in the newspaper, magazines, and professional journals have been the simplest way of showing our audience our insights have value.
For college professors the expression “publish or perish” meant literally that, if you could not get your work published by a reputable academic publication, it has been unlikely that you would be taken sufficiently seriously by your peers – putting a very real ceiling regarding your career growth.
In 1483 Martin Luther used his writing to start a revolution in faith that spread around the world. Others before and since used the power of the written word in promoting themselves, their opinions, and their uniqueness inside their market place. [Read more →]
Technorati Tags: Article Marketing Research, articles marketing
Tags: Article Marketing Research·articles marketing
For your article marketing to be effective, you need to be proficient at research. There are 3 areas that require comprehensive research. Make sure you do all 3 before plunging in. The last area is the most important.
Area 1: Market and niche research. – This is the step first that all article marketers should take. Before writing your first article, spend time on market research. I know this can take quite a while but with practice, you will soon be able to zoom in on profitable niches quickly. As a business owner, you need to be able to identify lucrative market segments in order to grow your business. Skipping this step can lead to a waste of resources – you execute but you don’t see rewards.
Area 2: Product research. – Once you have identified good niches, spend time assessing the existing products in the market. What are customers buying? How much are they willing to pay? How are your competitors pricing the products? Such information will help you refine your web businesses. You also have a better idea how to penetrate the market.
Area 3: Keyword research. – This is the final step. Look up profitable keywords – phrases with buyer intent. Don’t try to convert visitors who are just browsing into buying customers. You will spend a lot of time, energy and resources but you won’t see good results. Instead, focus on those who have already decided to buy. Use those keywords in your titles and sprinkle them all over the article body.
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Technorati Tags: Article Marketing, Article Marketing Research
Tags: Article Marketing·Article Marketing Research